Today’s word is PURPOSE. It may sound cliché, but writing must have purpose. So too must reading (we’ll get to that in a little bit). Know what you’re writing, whom you’re writing for, and why you’re writing. This helps writers hit home with their purpose. It is the driving force behind the greatest writing.

Readers may sometimes say they’re looking for an escape, and so writers do their utmost to provide that for them. When writers do this, they have a set purpose for the way in which they are writing. Therefore, readers, whether they are aware of it or not, have a purpose. They know what type of book they want to read (again, one in which they will find escape) and they know that it is the right fit for them. Their purpose is identified, and their instincts about how to best fulfill their reading expectations will be deemed true.